How to Write a Good Blog Post Title

Whether you are into blogging, article writing or email marketing, writing a good title cannot be underestimated. No matter what the purpose of your write up is, writing a good title gets half the job done.


"Title", "headline" or "subject line"...whatever you call it, you must put as much thought into it as you put into writing your article. If you are a blogger, the fate of your blog post depends on the title to a great extent.

So let's consider the importance of a title to a blog post.

The Benefits of Writing a Good Title

• More Readers
• Site Credibility
• More Followers
• More Traffic
• Successful Blogging
  

Types and Styles

I regularly come across various emails and blog posts where the titles are overused cliches:

• For free traffic this works like crazy!
• Use Your Traffic to Make Money
• Some Good News!
• Don't Know How to Make Money?
• The #1 Secret Revealed!

Then there are titles that are soft and yet subtle:

• Your Membership
• You Would Love This

Some titles are ambiguous:

• Choose Now! This One or That One!
• Would You Do This to Your Blog?

Others are straight forward (like the title of this post):

• How to Write a Good Blog Post
• Learn to Blog in 3 Minutes

Some of the above mentioned titles are questions while others are exclamatory sentences. Regardless of the type, style and wording of the title, many of these titles are just irresistible, while others make you balk. However, If you are a writer, you must have resorted to these approaches at some time or the other.

So what is the secret (another cliche) of writing a good title?

A Good Title

A good title must have the following ingredients:



1) It must Grab Attention: The least a title must do is to attract the attention of the reader. This is the first step to getting your readers to read your blog post.










2) It must give the Gist: One look at the title, and it should tell the reader what your post is all about.

3) It must be Genuine: A title that seems promising, but slyly leads to a bunch of marketing waffles will immediately result in the reader hitting the "x" button.

4) It must portray Generosity: Your title must have an air of generosity. The reader must get a feeling that he or she is going to gain something. The blog post that follows must share some information and dispense some relevant knowledge that will be helpful to the reader.

5) It must give some Guarantee: A promising title will always make the reader stop over and read the entire article. You must offer solutions that guarantee results, and not just some hype.

The above mentioned guidelines are applicable not only to blog posts but also to email messages, articles, sales letters (let's not look down on marketers), and tweets.

None of us are born bloggers. We are all learning. I remember writing some crappy blog posts with some pathetic titles. We all have been there. However, in my opinion, even if your blog title has three out of the above five elements, you can consider the job well done.

Happy Blogging!

Beware! The Web is Haunted!

...there are innumerable ghostwriters hovering around the World Wide Web.

Have you ever heard of a ghostwriter? Spooky as it sounds, there are innumerable ghostwriters hovering around the World Wide Web. They are difficult to spot, and yet they write most of the content you read. Now, before this get's bizarre, let's try to do some explaining.

Who is a Ghostwriter?

A ghostwriter is a commercial writer who writes on behalf of another person. You pay the ghostwriter and the copyrights become yours.

Whom do Ghostwriters write for?

Ghostwriters write for celebrities, online marketers and even for bloggers. Most celebrities have their personal blogs. However, they do not write for these blogs. They hire ghostwriters to write their blog posts on their behalf. Fans respond to these blog posts knowing little that the celebrity rarely glances at the blog.

So, if you are following that well known personality, guess who's writing the tweets.

Why do people hire Ghostwriters?

Some people have great ideas, but the lack writing skill. Others are good at writing but lack the time. Hiring a ghostwriter can help you add new content to your blog or website, and maintain your readers' interest.This means more visitors, and ultimately, more income. No wonder some people invoke the services of ghosts, I mean ghostwriters.

What else do Ghostwriters write?

Ghostwriters write web content, autobiographies, marketing newsletters, ezines,books, novels, forums,reviews, social networking posts and yes, even tweets. So, if you are following that well known personality, guess who's writing the tweets.

Is it ethical to hire a Ghostwriter?

Ghostwriting is one type of outsourcing, and no industry can do without outsourcing. Therefore ghostwriting is a perfectly acceptable practice.

At the moment, I don't see the need for hiring a ghostwriter. I love to write my blog posts, even though I don't write frequently. I'll think about hiring a ghostwriter the day I make tons of money from my blog and the day I'm too busy to write.

Would you hire a Ghostwriter to write your blog?

Let's discuss...

-ContentScoop

How Useful is Your Site Traffic?

You spend hours trying to drive traffic to your site.

Think about this: 
How useful is your site traffic?
Does voluminous traffic really matter?
Do your visitors bring in the business?
Do they serve the purpose of your blog?

Please leave your valuable comments.